Nielsen Rating Company Sold to Private firms for $16 Billion

[Sunday]

Nielsen - Rating Company Sold to Private Equity Consortium in $16 Billion Deal

The video and TV ratings giant Nielsen has been sold to a consortium of private equity firms, led by Brookfield Business Partners, in an all-cash deal that values the company at $16 billion, inclusive of debt.

Nielsen had rejected an $14 billion offer from the companies just a week ago, saying it “significantly undervalued” the company, but it accepted the higher bid on Tuesday. Tuesday’s bid was for $28 per share, well above the $25.40 per share in the prior offer.


SOURCE:
HOLLYWOOD REPORTER

[SpnFanJackie]

It's SO outdated. I hope this means, they'll get rid of how they collect ratings. People record or stream shows via the net. They should take that into account.

We'll have to wait and see, what the new owners do.

[Tim]

Is Nielson even a thing anymore.  Talk about a relic from the last century.

And even then, it had flaws.  In 1969, the Nielson's said that a certain show was a failure and had no future at all.  That show was Star Trek.

[Melinda Halliwell]

And look what happened to that Tim. 56 years and still going then.

And Jackie's right about streaming now and everything which should be taken into account as to how many people watch a show and thing's especially on like Netflix and Apple TV. 

[Tim]

Broadcast TV has less than fifty years left, if even that.  When it goes, the Nielson's will too.