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MTV
Jun 12, 2020 23:54:00 GMT -5
Tim likes this
Post by BettyNewbie on Jun 12, 2020 23:54:00 GMT -5
Yeah, the management at MTV might have been changing.
And we all know how that ended.
I've sometimes wondered if Daria's last two seasons might've fared at least slightly better if the show had a 1995-2000 run instead of 1997-2002. The show was very much a product of the pre-TRL era (Beavis & Butthead spinoff, heavy grunge/alternative influences, strong soundtrack), but much of its run ended up happening when MTV was transitioning into its modern era of crappy reality shows, so the show probably got flung to the wayside after S3. Push back the show's run by two years, and that might not have happened, as Daria would've ended right as this transition was starting.
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Post by ladyfiaran22 on Jun 13, 2020 9:01:22 GMT -5
That’s around the same time I stopped watching MTV, when TRL and those crappy reality shows came in. TRL reminded me of American Bandstand with really bad music and seriously obnoxious kids and Carson Daly was a such a douchebag. I moved over to watching VH1 since they still had Behind the Music and Legends, along with films. Sometimes they’d show clips from the Ed Sullivan Show or the old 60s pop shows like Shindig or Hullabaloo, the latter was hosted by Brian Epstein, the Beatles’ manager. But now VH1 is just as crappy as MTV 😫
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MTV
Jun 13, 2020 9:48:04 GMT -5
Tim likes this
Post by BettyNewbie on Jun 13, 2020 9:48:04 GMT -5
That’s around the same time I stopped watching MTV, when TRL and those crappy reality shows came in. TRL reminded me of American Bandstand with really bad music and seriously obnoxious kids and Carson Daly was a such a douchebag. I moved over to watching VH1 since they still had Behind the Music and Legends, along with films. Sometimes they’d show clips from the Ed Sullivan Show or the old 60s pop shows like Shindig or Hullabaloo, the latter was hosted by Brian Epstein, the Beatles’ manager. But now VH1 is just as crappy as MTV 😫 I guess since VH1 had an older audience than MTV, the shark-jumping happened a little later for that network. Loved Behind the Music and Pop-Up Video, and I still watched music videos on the network off-and-on as late as 2004/2005. VH1's turning point seemed to be the "I Love the __'s" shows and trashy dating shows. The network became less about music and more about serving up pre-packaged, warmed-over "nostalgia" to brain-dead audiences.
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MTV
Jun 13, 2020 11:31:04 GMT -5
Post by Tim on Jun 13, 2020 11:31:04 GMT -5
And then came Jersey Shore with Nicole "Snooki" Polizzi and her friends.
MTV hit bottom then, and stayed there.
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MTV
Jun 13, 2020 17:08:50 GMT -5
Post by BettyNewbie on Jun 13, 2020 17:08:50 GMT -5
I think another thing that made the shift away from music videos inevitable for MTV besides the internet/YouTube was also demographics. The network clung to its teen/twenty-something mandate, but the teens/twenty-somethings of the post-Y2K era are a different animal from the teens/twenty-somethings of the 80s and 90s. Younger Millennials and Zoomers watch less network TV and buy less music than Gen Xers and older Millennials. Even more than that, they also seem to be less interested in music as an art form. Thanks to the internet, music faces heavier competition from other media (film, TV, video games) for people's attention, and it's no longer the easiest or most accessible way for someone to make an artistic or political statement. If it feels like a lot of today's pop music sounds like meaningless, droning background noise, that's because it is. How was a dedicated music channel ever going to cater to a generation that ascribes no importance to music? If MTV wanted to survive as a music channel, it had to adapt to an older audience and accept reality as an 80s/90s nostalgiafest. Those are the people who still watch TV and still care about artists, bands, and music videos. Trying to chase after people born after 1984 was always going to be a losing strategy.
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MTV
Jun 13, 2020 17:25:11 GMT -5
Post by Tim on Jun 13, 2020 17:25:11 GMT -5
Then that is what it should have done.
Of course, in another thirty years or so, we'll either be dead or too old to care, so they can change to whatever modern tastes there are then.
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Post by BettyNewbie on Jun 13, 2020 21:07:56 GMT -5
Well, at this point, MTV probably shouldn't exist anymore. Not even The KidsTM think those crappy reality shows are worth anything. They only exist because they're dirt cheap to make, and the network needs some kind of new programming to justify its continued existence.
Shutting down and becoming a glorified nostalgia archive would be the best thing MTV could do.
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Post by ladyfiaran22 on Jun 14, 2020 8:10:09 GMT -5
I would love it if MTV had reruns of shows like 120 Minutes and Headbanger’s Ball and episodes of Beavis and Butthead, or just showed old videos according to genre. Reality TV is evil and it sucks, the only reason the networks make them is because they’re cheap and don’t require big stars. Maybe they’d attract new fans this way, it can’t be worse than reality TV.
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Post by BettyNewbie on Jun 14, 2020 9:47:00 GMT -5
I would love it if MTV had reruns of shows like 120 Minutes and Headbanger’s Ball and episodes of Beavis and Butthead, or just showed old videos according to genre. Reality TV is evil and it sucks, the only reason the networks make them is because they’re cheap and don’t require big stars. Maybe they’d attract new fans this way, it can’t be worse than reality TV. That's basically what MTV2 originally was before it became a mindless frat boy network, and then, MTV Classic picked up the slack from there. But, both of those are premium cable channels, so their reach is very small. A more accessible archive of old MTV shows would probably have to happen through (ugh) a streaming service, if it hasn't already.
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MTV
Jun 14, 2020 9:52:21 GMT -5
via mobile
Tim likes this
Post by ladyfiaran22 on Jun 14, 2020 9:52:21 GMT -5
I remember MTV2, I liked their rock video shows and they had this cool show where each video shown was voted on by the viewers via their website. It was fun to try to choose what came next, the show often had vintage vids from the 80s and 90s to vote on. But then they started with the reality show crap and I lost interest. The streaming service might be the only way to see vintage MTV programming, it might actually be a good idea since it would have the programming in one place.
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Post by BettyNewbie on Jun 14, 2020 10:10:21 GMT -5
The streaming service might be the only way to see vintage MTV programming, it might actually be a good idea since it would have the programming in one place. As long as it's cheap and doesn't try to make new original programming, I could deal with that. Even back in the "golden age" of YouTube (late 00s/early 10s), MTV shows were extremely hard to find there, as Viacom was always pissy about copyright. Nowadays, you'd be lucky to even find opening credits or random clips. If they completely refuse to play nice with YouTube, it'd be nice if they gave us an easily accessible archive of old shows. And, preferably without chopped/replaced music.
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Post by Tim on Jun 14, 2020 23:37:48 GMT -5
I agree that MTV should shut down and become an archive. Go after the original audience while they're still alive.
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Post by ladyfiaran22 on Jun 15, 2020 8:48:41 GMT -5
I have the Beavis and Butthead DVD sets and I’d love to see the episodes with the original videos, it was awesome to see them smack down horrible videos. My fave was when they watched Milli Vanilli for a few seconds and changed the channel without saying a word, I don’t blame them. Another good was when they watched Seasons in the Abyss by Slayer and they thought they were watching “The Ten Condiments” with “that Moses dude” 😀
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Post by Tim on Jun 15, 2020 11:54:29 GMT -5
Perhaps you can watch some episodes and share you thoughts on them, Vanessa.
I would enjoy reading said thoughts.
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MTV
Jun 15, 2020 12:06:32 GMT -5
Post by BettyNewbie on Jun 15, 2020 12:06:32 GMT -5
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